The increased interest in virtual fashion is quite natural because the pandemic has finally convinced us that modern life without online is almost impossible. Moreover, the current trend suggests that the digital format will continue to play a large role in people’s lives and daily activities.
Virtual fitting with augmented reality and 3D is becoming a widely spread technology, the use of which heralds a new stage in the development of fashion brands. Augmented reality significantly drives fashion retailers’ sales by allowing customers to get to know a product up close before purchasing it.
Using a device equipped with a camera, basic AR technology can display a virtual version of a product on a client’s body. Introducing this technology, retailers can create a 3d virtual fitting room where shoppers can try on clothes quickly and conveniently.
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How popular is virtual fitting room technology?
There are already quite a few projects that deal with virtual fashion, as well as brands for which the use of virtual fitting rooms has become a common activity. Several global brands have already benefited from the digitalization of the fitting process. For example, Nike has developed a set of branded virtual garments that players can wear to their characters in Epic Games’ Fortnite. Besides, the brands Valentino, Sandy Liang, and Marc Jacobs have also thrived with their in-game virtual fashion lines for Nintendo’s Animal Crossing: New Horizon video game.
What are the benefits of a virtual dressing room?
3d virtual fitting technology allows consumers to try on clothes without physically wearing them. With solutions such as 3DLOOK’s mobile body scanning technology, fashion companies can better tackle the problem of overproduction and increased garments returns. With the virtual dressing room technology, production costs are significantly reduced, as consumers choose items they like and do not return them because of mismatch. Moreover, customer body data forms the final assortment planning for mass production in optimal quantitative proportions, also significantly cutting manufacturing costs.
Using 3DLOOK mobile body scanning technology, fashion retailers can offer their potential customers much more information about how the clothes will fit their body shapes. With this body data in hand, retailers can start developing new solutions for 3D body avatars.
Conclusion on the fashion’s virtual future
In general, digitalization of the shopping process is developing technologies to make them even more convenient for both shoppers and retailers. Shoppers get a convenient and win-win option online to try on clothes from anywhere, and brands, in turn, get to know their customers even better and release more relevant sizes and models of clothing items. Considering the convenience of virtual fitting rooms and their relative ease of use, it is safe to say that such projects will develop and improve.